[Dis]assembly —
Insights, Observations, Behind-the-Scenes & More

Supplier
vs
Trusted Advisor?

The relationship between client and creative agency is an important dynamic that can significantly influence the success of any project. As a creative agency, we know there's a big difference between behaving as a supplier, or working hard to be considered something more. We've earned a reputation as a trusted advisor to many discerning professionals, working across all facets of property.
Creating brands for those working in property space is highly specialised and particularly nuanced. It requires a deep understanding of the property market and those who operate in it, as well as a specific set of skills and expertise to create an effective brand for it.

A Highly Competitive Market

Broadly, it's fair to say the property space is fiercely competitive. Whether it be leasing or selling a property, or marketing a service to those in property, many are vying for the same spotlight and all are leveraging branding to enhance their appeal. A good example is 'off-the-plan' property — the prolific use of branding and marketing allows mediocre properties look better than they should, and as a result great properties can't stand out like they should. The landscape is also littered with potential pitfalls, and missteps in branding strategy can lead to financial repercussions and significant delays. Navigating the intricacies demands experience, strategic thinking and a specific approach to ensure investments are sound, and prove effective.

Our Experience

Our experience traverses the property space. Over the past 15 years, we’ve amassed considerable experience developing brands for residential, commercial offices and large mixed-use precincts. We've repositioned and rebranded hotels, and we've developed campaigns for industrial properties, both large and small. We've created brands for a range of businesses that service the property industry such as finance, workplace safety and security technology. We've helped construction firms — both large and small — distinguish themselves from their competitors and we've developed fresh, vibrant brands for those vying to be next generation of successful real estate agents.

This experience has proven invaluable to many — our trusted clients have benefitted from our willingness to share our experiences and insights, offering guidance on 'what to do' and, importantly, what 'not to do'. This honest and practical advice has made us a great sounding board for ideas and initiatives under consideration. Many developers turn to us for advice on corporate branding and to vet their strategies before implementation, underscoring our role as a go-to advisor.

Outstanding Networks

Our network of industry partners further strengthens our ability to perform as a trusted advisor. We’ve collaborated with a range of sales agents, design consultants, and some of Australia’s most reputable interior designers, landscape designers, and architects. This extensive network allows us to offer valuable referrals, bringing additional expertise to project teams and ensuring the highest standards are met. We also have extensive experience in producing marketing collateral, both printed and digital. We offer sound advice on the best approaches, specifications, and what is required to maximise quality and minimise expenditure. Our insights help streamline the marketing process, ensuring that every piece of collateral reflects the quality and vision of the offer itself.
At Assembly Branding, our role extends beyond that of a traditional supplier. The dynamic is characterised by trust, expertise and a collaborative spirit. We work hard to be considered as more of an advisor to our clients wherever possible, committed to supporting them through every stage of their projects. This partnership approach has been instrumental in building lasting relationships with property developers, business owners, and brand managers across the country.

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Brands for Places, Spaces and the Makers ™Brands for Places, Spaces and the Makers ™Brands for Places, Spaces and the Makers ™Brands for Places, Spaces and the Makers ™

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