[Dis]assembly —
Insights, Observations, Behind-the-Scenes & More
Behind the Scenes
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Industry Lanes
Without a doubt, a fully styled photographic shoot requires meticulous preparation and production planning. Especially when creating brands for unbuilt property – Industry Lanes might have been located in Richmond, but it didn't necessarily mean the best locations were in Richmond. From Docklands to Elizabeth Street in the city and then back to Richmond, we scouted locations and found the ideal spots that were indicative backdrops.
Selecting appropriate talent was crucial, as the talent needed to embody the typical Industry Lanes workforce and desired aesthetic. Props were needed to complement the narrative, along with hair and makeup specialists to add depth and authenticity to the visual aspects. Wardrobe selection was pivotal, requiring careful consideration to match the shoot's style and mood. Lighting played a fundamental role in shaping the shoot's ambience, necessitating planning for both natural and artificial light sources. Securing location permissions was essential to ensure legal compliance and convenient access on shoot days.
Links
Cult Furniture ↗
Special thanks to Cult Design (Elizabeth Street, Melbourne) for their stunning showroom
Design Office ↗
More on that stunning Cult Showroom staircase (masterpiece!) by Design Office
Veneziano Coffee Richmond ↗
A great hospitality backdrop, coffee roastery and cafe by Techné
Mobile version
Links
Cult Furniture ↗
Special thanks to Cult Design (Elizabeth Street, Melbourne) for their stunning showroom
Design Office ↗
More on that stunning Cult Showroom staircase (masterpiece!) by Design Office
Veneziano Coffee Richmond ↗
A great hospitality backdrop, coffee roastery and cafe by Techné
Related Links
DESKTOP
MOBILE
DESKTOP WIDE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt Street Cremorne VIC 3121 AU Email us hi@theassembly.com.au
Call us +61 3 9600 2220 Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
DESKTOP
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt Street Cremorne VIC 3121 AU Email us hi@theassembly.com.au
Call us +61 3 9600 2220 Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
TABLET WIDE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt Street Cremorne VIC 3121 AU
Email us hi@theassembly.com.au Call us +61 3 9600 2220
Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
TABLET PORTRAIT
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt St Cremorne VIC 3121 AU
Email us hi@theassembly.com.au
Call us +61 3 9600 2220
Stalk us Instagram, LinkedIn
Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
MOBILE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt St Cremorne VIC 3121 AU
Email us hi@theassembly.com.au
Call us +61 3 9600 2220
Stalk us Instagram, LinkedIn
Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
