[Dis]assembly —
Insights, Observations, Behind-the-Scenes & More
Behind The Scenes
↓
Royce Hotel
A picture speaks a thousand words, as they say. The Royce Hotel revives the golden age of hotels, and with the brand we developed, we aimed to leave the stiff collars and plums in mouths behind. We've celebrated the flamboyance of high society, but with a touch of irreverence, entertaining guests with a light-hearted poke at the pomposity of yesteryear, giving them licence to have some fun, splash out, and spoil themselves.
Rich in evocative and playful imagery, the shoot itself demanded meticulous planning and extremely high production values. Shot by the talented Lucas Allen, styled by the incredible Bec Cole, food by Vicki Valsamis, and produced by the wonderful Sam Lee from Coco Productions, it was an enormous effort behind the scenes.
Photography Styling
Exceptional styling was a hallmark of the shoot. Wardrobe and jewellery, hair and makeup, food styling, and a range of distinctive physical props helped recreate rooms and the distinctive atmosphere of the hotel, which was still under renovation.
Related Link
MOBILE
Related Link
DESKTOP
MOBILE
DESKTOP WIDE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt Street Cremorne VIC 3121 AU Email us hi@theassembly.com.au
Call us +61 3 9600 2220 Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
DESKTOP
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt Street Cremorne VIC 3121 AU Email us hi@theassembly.com.au
Call us +61 3 9600 2220 Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
TABLET WIDE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt Street Cremorne VIC 3121 AU
Email us hi@theassembly.com.au Call us +61 3 9600 2220
Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
TABLET PORTRAIT
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt St Cremorne VIC 3121 AU
Email us hi@theassembly.com.au
Call us +61 3 9600 2220
Stalk us Instagram, LinkedIn
Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
MOBILE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit us 11-13 Cubitt St Cremorne VIC 3121 AU
Email us hi@theassembly.com.au
Call us +61 3 9600 2220
Stalk us Instagram, LinkedIn
Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2024
