[Dis]assembly —
Insights, Observations, Behind-the-Scenes & More

Brad Moore
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Studio Director

Assembly Branding has been helping shape brands for more than 14 years. An important distinction — and one that Brad is happy to share with anyone showing anything more than a passing interest — is the fact that Assembly is a creative business led by a creative person, not a creative business led by a business person. With a sense of pride at stake in every project, it means projects and pride are put before profit.
As an individual and leader of Assembly, Brad Moore epitomises the idea of a knowledgeable, highly experienced and trustworthy brand development consultant. Prior to Assembly, Brad enjoyed a distinguished career working within some of Australia’s top design and brand consultancies. This included senior creative roles at Cato Purnell Partners working alongside industry icon Ken Cato AO, as well as Richard Henderson at R-Co Pty Ltd (of FHA Futurebrand fame). In these roles, he contributed significantly to the development of iconic brands such as Brand Victoria, Tennis Australia, Melbourne Convention and Exhibition Centre, the Australian Open and major brands for national superannuation funds.
With almost 30 years of experience in the industry, his unique background saw him develop brands and strategies in sectors unrelated to property. It was the ideal proving ground — working with organisations large and small, intent on building awareness and long-term reputation, which is the essence of true branding.

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Property Experience

Brad developed his first brand in property more than 15 years ago, around the time that genuine off-the-plan property marketing really kicked off in Australia. This, plus his background in ‘true’ branding has given Brad a unique blend of experience — enabling him to specialise in all facets of property with exceptional depth and effectiveness.
These days Brad, and Assembly Branding, are consistently sought out by some of Australia’s most discerning developers and business directors to create brands and campaigns across a range of landmark properties.

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