[Dis]assembly —
Insights, Observations, Behind-the-Scenes & More

Art and Illustration
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Brand Personality

Fonts, colours, logos and photos — yes they're fundamental elements of brand identity design. On occasion, and when brand strategy and storytelling lends itself to something a little different, we often look further afield to the artistry and expertise of illustrators, artists, and other creatives such as printmakers. Names like Josep Puy, Jonathon Lawes, and Antra Svarcs have proven invaluable in elevating some of the identities and messages we develop. Josep Puy, a creative and design director in Barcelona, has illustrated for various projects across the globe and consistently adds a unique charm and identity to brands.
Utilising such artists brings distinctiveness and uniqueness to a brand that cannot be replicated through standard graphic design. Artists like these can capture the essence of a brand's story and communicate it in a visually compelling manner. Their work is not just about creating a logo or a visual; they can add humour, personality, and a sense of quirk — if that's what the brand needs — which resonates with audiences on an emotional level.

Storytelling

In particular, illustrators have a knack for storytelling through their art. In today's competitive market, brands need more than just a product or service; they need a story that connects with their audience. Illustrators can help communicate a brand's story, key messages and add valuable personality, creating an emotional bond with the audience. This storytelling aspect is vital for building a strong brand identity that resonates with consumers.

Brand personality is highly beneficial because it allows the brand to stand out in a crowded market. We work with illustrators, artists, printmakers and other creatives to develop something unique for the brands we create — consistently pursuing creative outcomes that are new and unique in our market — making them instantly recognisable and memorable.
Utilising the talents of creative artists offers a rich blend of artistry and storytelling, vital for creating a distinctive and impactful brand identity.

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