Project No.48 —
Commercial Offices, Brand and Campaign, Cremorne Victoria
Cremorne House
We all know workplaces are on the move. No longer can they be simple, straightforward places to do business. Cremorne House reflects an emerging 'flight to quality' seen across the office sector, where businesses are pursuing premium spaces that put employees first. It's about luxury spaces that look good, feel good and prioritise well-being — enticing them away from home and back into the office.
For the modern employee and savvy business owner, Cremorne House features an executive-style lobby, hotel-quality end-of-trip facilities, a communal conference centre, and a ground floor café — everything needed to impress not only clients but service your day to day work-life.
Cremorne House is for those who want to make a valuable first impression.
Ideal for the Entrepreneur
Developed by Wilmac Properties, Cremorne House is intended to be something special. Wilmac's goal is to provide those with an 'entrepreneurial mindset' a smooth pathway to own brand-new, high quality and great-value property — a rare point of difference within a sector traditionally dominated by developers who only hold and lease. 'Ideal for the entrepreneur' was at the heart of the Cremorne House brand narrative.
It's all in the Details
Cremorne House stands as a testament to architectural excellence in the heart of Cremorne. It embodies the bold, robust spirit of the surrounding industrial landscape while proudly showcasing its own distinctive features. Honest and uncompromising, Cremorne House exudes a strong façade, with a structural and compositional grid approach. Inside, Cremorne House is all about fine detailing. Texture and visual interest were been prioritised through a variety of metal finishes, fluted glazing and stone tiling — and highlighted throughtout our sales collateral.
During the building construction phase, custom print collateral was finished in a distinctive 'british racing green' colour. Reflecting the executive-style building, the envelopes enclosed a selection of project information as well as a suite of renders — making an ideal 'take-home' item for qualified leads. Paired with a small selection of contemporary workplace illustrations, the printed collateral added a memorable touch to the sales experience.
Work Completed
Brand identity, illustration, website, print and digital sales collateral and lead-generation campaign
MOBILE
Project No.48 —
Commercial Offices, Brand and Campaign, Cremorne Victoria
Cremorne House
We all know workplaces are on the move. No longer can they be simple, straightforward places to do business. Cremorne House reflects an emerging 'flight to quality' seen across the office sector, where businesses are pursuing premium spaces that put employees first. It's about luxury spaces that look good, feel good and prioritise well-being — enticing them away from home and back into the office.
Cremorne House is for those who want to make a valuable first impression.
Cremorne House stands as a testament to architectural excellence in the heart of Cremorne. It embodies the bold, robust spirit of the surrounding industrial landscape while proudly showcasing its own distinctive features. Inside, Cremorne House is all about fine detailing. Texture and visual interest were been prioritised through a variety of metal finishes, fluted glazing and stone tiling — and highlighted throughtout our sales collateral.
Work Completed
Brand identity, illustration, website, print and digital sales collateral and lead-generation campaign
Work Completed
End–to-end; brand strategy, naming, brand identity, photography and video art direction, print and digital sales collateral, lead-generation campaign
DESKTOP
MOBILE
DESKTOP WIDE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit Level 1, 240 Bridge Rd Richmond VIC 3121 AU Email hi@assemblybranding.au
Call +61 3 9600 2220 Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2026
DESKTOP(fix)
New Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit Level 1, 240 Bridge Rd Richmond VIC 3121 AU Email hi@assemblybranding.au
Call +61 3 9600 2220 Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2026
TABLET WIDE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit Level 1, 240 Bridge Rd Richmond VIC 3121 AU
Email hi@assemblybranding.au Call +61 3 9600 2220
Stalk us Instagram, LinkedIn Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2026
TABLET PORTRAIT
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit Lvl 1, 240 Bridge Rd Richmond VIC 3121
Email hi@assemblybranding.au
Call +61 3 9600 2220
Stalk us Instagram, LinkedIn
Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2026
MOBILE
Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.
Visit Lvl 1, 240 Bridge Rd Richmond VIC 3121
Email hi@assemblybranding.au
Call +61 3 9600 2220
Stalk us Instagram, LinkedIn
Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2026
