Project No.41 —
Commercial Offices / Speculative Suites, Brand Identity
Australia-Wide

DesignSuites by GPT

With the adoption of hybrid and remote working models, businesses are seeking out workplaces that support new ways of working to entice employees back into the office. Employers are looking for well-designed, sophisticated spaces which are fitted out and ready to go.
DesignSuites is an initiative of GPT — one of Australia's largest property groups, managing more than $30 billion worth of assets across the country. Spread across GPT's premium office portfolio in Sydney, Melbourne and Brisbane, the range of DesignSuites has been created to accommodate dynamic businesses that demand flexibility, but still want their own sense of address. With storytelling at its heart, DesignSuites is a sophisticated, lively brand punctuated by clever, intelligent and quick-witted copywriting — a hallmark of our work.

We get why working from home is a global phenomenon. GPT's response was to design workplaces that excite and reinvigorate team members. Put simply, the objective was to create experiences that were 'so' good that employees would genuinely want to return to the office. It was all about putting people at the forefront with light-filled open spaces that tip the traditional office model on its head. The stylish workplaces are designed to encourage collaboration and cooperation, along with supported and shared experiences. Things you just can’t match working at home.
Assembly's strategic thinking underpinned the DesignSuites brand — making it not only vibrant and engaging, but also with an inherent sense of humanity — approachable, interesting, and informative.

Intelligent and quick-witted copywriting is a defining characteristic of our work. Whether it's leveraging a little humour, or perhaps being a touch provocative, we always make it memorable.
The additional personality and rich layers of storytelling contribute important depth to the brands we create.

Photography and Video Art Direction

A workspace that looks and feels good, is also good for business. The value of a stylishly appointed workplace that stands out can never be underestimated — for clients and employees. Clients consistently seek compatible businesses to work with, as well as look for impressive partners who reflect well on them. The sophisticated aesthetic of DesignSuites is intended to be exactly that — an enhanced appearance that creates additional value, and gives businesses an edge.
With a strong emphasis on visual aesthetics, we collaborated closely with key project partners to curate a range of still and moving images. Hero videos, complemented by a variety of cut-downs, offer abundant content for social media and marketing teams.

World-class Workplace Design

It's a well-known fact that designing for happiness is good for business. The international experience and expertise of BVN Architects was drawn upon to help bring DesignSuites to life. Together with GPT, they are pioneering a unique type of workplace design with thoughtful, forward-looking ideas that prioritise happiness and promote greater productivity. BVN's sophisticated design philosophies across materiality, sustainability and functionality provided ample depth to the brand and leasing collateral.

Leasing Collateral

We're not only specialists in brand development, but we're also up to speed on the realities of commercial leasing. Whether it be printed or digital collateral, we're well-versed in finding new and unusual ways to present important information for tenants and leasing representatives alike.

Work Completed

End–to-end; brand strategy, naming, brand identity, photography and video art direction, print and digital leasing collateral, lead-generation campaign

External Link

Commercial Real Estate: The rise of the ready-to-go workplace ↗

MOBILE

Project No.41 —
Commercial Offices / Speculative Suites, Brand Identity Australia-Wide

Design Suites by GPT

With the adoption of hybrid and remote working models, businesses are seeking out workplaces that support new ways of working to entice employees back into the office. Employers are looking for well-designed, sophisticated spaces that are fitted out and ready to go.
DesignSuites is an initiative of GPT — one of Australia's largest property groups, managing more than $30 billion worth of assets across the country. Spread across GPT's premium office portfolio in Sydney, Melbourne and Brisbane, the range of DesignSuites has been created to accommodate dynamic businesses that demand flexibility

With storytelling at its heart, Design Suites is a sophisticated, lively brand punctuated by clever, intelligent and quick-witted copywriting — a hallmark of our work. Assembly's strategic thinking underpinned the DesignSuites brand, making it not only vibrant and engaging, but also giving it an inherent sense of humanity — approachable, engaging and informative.

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Work Completed

End–to-end; brand strategy, naming, brand identity, photography and video art direction, print and digital leasing collateral, lead-generation campaign

External Link

Commercial Real Estate: The rise of the ready-to-go workplace ↗

DESKTOP

MOBILE

Brands for Places, Spaces and the Makers ™Brands for Places, Spaces and the Makers ™Brands for Places, Spaces and the Makers ™Brands for Places, Spaces and the Makers ™

DESKTOP WIDE