Project No.31 — 
Corporate Branding, Property Developer, Australia-Wide

Wilmac Properties

Founded by Angus McQueen and Chris Wilkins, Wilmac Properties benefits from decades of combined experience across the public and private sectors. They represent a pragmatic and personalised approach to development that buyers and investors continue to trust.
         Specialising in industrial and commercial property, Wilmac is fast becoming one of the most respected names in developing high-quality office-warehouse precincts. Their goal is to provide those with an 'entrepreneurial mindset' a smooth pathway to own brand-new, great-value property — a rare point of difference within a sector traditionally dominated by developers who only hold and lease.

It's all about building vibrant business communities.

Brand Architecture

Tasked with reviewing and simplifying Wilmac's stable of brands, Assembly developed a consolidated brand architecture that provided much-needed strength and sophistication. Some brands were retired, while others were retained and incorporated into a singular Wilmac masterbrand. It's proving to be a successful strategy and a stronger platform to advance the Wilmac story and strengthen their point of difference.

Vibrant Business Communities

Most other property developers follow what has traditionally been done — pursuing tangible, predictable advantages such as unique architectural characteristics or quality construction. Empowered by their new brand strategy, Wilmac now defines success as something more intangible — creating 'vibrant business communities'. Sharing similarities with residential communities, it's an approach that's good for practical reasons as well as being good for the soul.
          They may come in different shapes and sizes, but all Wilmac properties share a sense of vibrancy and atmosphere that extends across the entire precinct, contributing to improved performance and productivity. Above all, it’s less about buildings and more about people and place.

Personality and Play

Toy warehouse? Our love of language is evident across all of the brands we create. Clever, intelligent and quick-witted copywriting is a hallmark of our work and testament to the strength of the Brand Strategies we develop. The emphasis on memorable personality and storytelling adds depth to the brands we create, underscoring our belief in language as a central branding tool.

Distinctive Illustration

The brands we create have longevity and depth. We view illustration as a strategic tool that can be both visually compelling and emotionally engaging. We regularly collaborate with illustrators both within Australia and abroad, leaving no stone unturned to develop unique brand elements rich in personality and character, further enhancing the storytelling capabilities. 

Work Completed

End–to-end; brand strategy, brand identity, photography and video art direction, illustration, information memorandums, on-site signage, print and digital promotional collateral, eDMs and lead-generation campaigns

MOBILE

Project No.31 — 
Corporate Branding, Property Developer, Australia-Wide

Wilmac Properties

Founded by Angus McQueen and Chris Wilkins, Wilmac Properties benefits from decades of combined experience across the public and private sectors. They represent a pragmatic and personalised approach to development that buyers and investors continue to trust.
         Specialising in industrial and commercial property, Wilmac is fast becoming one of the most respected names in developing high-quality office-warehouse precincts. Their goal is to provide those with an 'entrepreneurial mindset' a smooth pathway to own brand-new, great-value property — a rare point of difference within a sector traditionally dominated by developers who only hold and lease.

It's all about building vibrant business communities.

Vibrant Business Communities

Most other property developers follow what has traditionally been done — pursuing tangible, predictable advantages such as unique architectural characteristics or quality construction. Empowered by their new brand strategy, Wilmac now defines success as something more intangible — creating 'vibrant business communities'. Sharing similarities to residential communities, it's an approach that's good for practical reasons as well as being good for the soul.
          They may come in different shapes and sizes, but all Wilmac properties share a sense of vibrancy and atmosphere that extends across the entire precinct, contributing to improved performance and productivity. Above all, it’s less about buildings and more about people and place.

Work Completed

End–to-end; brand strategy, brand identity, photography and video art direction, illustration, information memorandums, on-site signage, print and digital promotional collateral, eDMs and lead-generation campaigns

DESKTOP

MOBILE

DESKTOP WIDE

DESKTOP(fix)

TABLET WIDE

TABLET PORTRAIT

Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.

Visit Lvl 1, 240 Bridge Rd Richmond VIC 3121 
Email hi@assemblybranding.au 
Call +61 3 9600 2220 
Stalk us Instagram, LinkedIn 
Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2025

MOBILE

Assembly transforms businesses, services and products through the power of brands. We work at the intersection of strategy, identity, communications and content. Far more than mere aesthetic, our role is holistic — helping our clients understand their offer and shape it for the marketplace.

Visit Lvl 1, 240 Bridge Rd Richmond VIC 3121
Email hi@assemblybranding.au
Call +61 3 9600 2220
Stalk us Instagram, LinkedIn
Typography ABC Diatype, Quadrant Mono
Copyright Assembly Branding® 2025